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NASCAR Opinion Leader Initiative


Established in 2007 the NASCAR Opinion Leader Initiative (NOLI) builds greater awareness, participation, and support of NASCAR in key race markets by connecting diverse businesses, civic organizations, and community leaders. Through various exclusive events and at-track immersion experiences NOLI share among diverse and influential networks, NOLI seeks to build sustainable partnerships and NASCAR advocates. NOLI serves as a forum to highlight and promote NASCAR’s diversity programs.

Participating Organizations Participating Tracks

Association of Latinos for America
Hispanic Chamber of Commerce
National Association of Black Journalists
National Urban League
Society of Hispanic Professional Engineers

Atlanta Motor Speedway
Auto Club Speedway
Chicagoland Speedway
Dover International Raceway
Homestead-Miami Speedway
New Hampshire Motor Speedway
Richmond International Raceway
Phoenix International Raceway

For inquiries, please contact