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NASCAR Partners With ALPFA To Host Southeast Regional Collegiate Symposium

Supporting Diversity On and Off the Racetrack
Official Release
March 24, 2017 - 4:46pm

CHARLOTTE, N.C.– NASCAR and ALPFA will jointly present the 2017 Association of Latino Professionals For America (ALPFA) Southeast Collegiate Symposium on March 25 at the Charlotte Convention Center and NASCAR Hall of Fame in Charlotte, N.C.

Felix Sabates, part owner of Chip Ganassi Racing and one of the founding owners of the Charlotte Hornets, will deliver the keynote address to more than 200 Latino college students from North Carolina, Georgia and Florida ALPFA chapters.

Joining NASCAR will be national brands including AICPA, US Central Intelligence Agency, Altria, New York Life, as well as institutions such as the University of North Carolina at Chapel Hill and Emory University’s Goizueta Business School.

ALPFA remains a long-standing partner of NASCAR’s Multicultural Development initiatives. Since 2015, ALPFA has participated in the NASCAR Opinion Leader Initiative to build greater awareness, participation, and support of NASCAR in key race markets. Through various exclusive events and at-track immersion experiences, ALPFA chapters across the country have helped increase the number of students in the NASCAR Diversity Internship Program while also connecting members and track representatives to build sustainable partnerships. 

In 2016, ALPFA honored Monster Energy NASCAR Cup Series driver Daniel Suárez with an honorary lifetime membership at an event in Charlotte. Suárez was also a keynote speaker at the annual ALPFA Convention, addressing more than 3,000 professionals. In February 2017, NASCAR awarded ALPFA the NASCAR Institution Award at the 10th Annual NASCAR Diversity Awards Luncheon. 

“At ALPFA we are very excited about our partnership with NASCAR, and very proud of 2016 NASCAR XFINITY Series champion Daniel Suárez for setting an example of resilience, hard work and faith to our more than 80,000 ALPFA student and professional members nationwide,” said Luis Vargas, Chief Marketing Officer, ALPFA.

The theme for this year’s symposium is Latino Millennials: Developing Your Strategy to Succeed in Your Career. Cuban-born, Felix Sabates will discuss what it takes to succeed in any industry, and particularly in the world of sports. 

NASCAR has broken barriers and made history on the track with the launch of its NASCAR Drive for Diversity program, which aims to provide opportunities for female and minority drivers and pit crew members. The program has seen great success with Monster Energy NASCAR Cup Series drivers Kyle Larson and Daniel Suárez as well as NASCAR XFINITY Series driver Darrell Wallace Jr. Off the track, programs such as the NASCAR Opinion Leader Initiative, the NASCAR Diversity Internship Program and the NASCAR Diversity Chevy Scholarship align seasoned professionals and multicultural millennials with opportunities within the motorsports industry. 

For more information on NASCAR Drive for Diversity, visit Visit to register for the 2017 Southeast Regional Collegiate Symposium.


ALPFA (Association of Latino Professionals For America) is the longest standing Latino organization with 80,000+ members assembled in 45 professional and more than 160 student chapters across America. Our ambition is to connect 1 million passionate Latino leaders for exponential impact.

About NASCAR Multicultural Development 

NASCAR Multicultural Development engages industry stakeholders in an effort to broaden the sport’s audience, increase minority and female on track participation, introduce career opportunities in motorsports, and network with multicultural target markets.