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PEAK Becomes New Title Sponsor In Mexico

Returns In 2017 With Full Championship Schedule
Official Release
October 18, 2016 - 9:18pm

DAYTONA BEACH, Fla. — During an event with team owners, drivers, local dignitaries and media at the InterContinental Presidente Hotel in Mexico City, NASCAR today announced plans to strengthen its presence in Mexico for years to come with a full slate of races in 2017 and beyond. Also announced was a multi-year agreement with Old World Industries (OWI) to make PEAK® title sponsor of the NASCAR PEAK Mexico Series, only the third title sponsor in series history. Additionally, PEAK becomes an Official NASCAR Partner along with other key brands such as BlueDEF.

“The NASCAR PEAK Mexico Series is a place where young drivers are honing their skills and competing for a championship against the toughest competition in Latin America,” said Steve O’Donnell, NASCAR Executive Vice President and Chief Racing Officer. “The series drives interest in stock car racing in Mexico, while cultivating talented drivers and pit crew members who aspire to compete at the NASCAR national series level.”

npmxs_logo_unveiThe NASCAR PEAK Mexico Series will make its return with an exhibition race on December 3-4 in Mexico City. Celebrating its 10th season, the series will officially get underway in 2017, with a full championship schedule that will be announced at a later date. 

NASCAR PEAK Mexico Series has helped develop some of NASCAR’s best young drivers, including Daniel Suárez, who is the first Mexican-born driver to capture Sunoco Rookie of the Year honors; win a NASCAR national series race; lead a national series in points; and compete in the NASCAR XFINITY Series Chase for a championship – which he is currently pursuing. Furthermore, the continued development of young Mexican drivers, like reigning NASCAR PEAK Mexico Series Champion Ruben Garcia Jr., exemplifies the wealth of talent competing throughout the series.

“I am extremely proud to be a Mexican driver competing against the best young drivers making a name for themselves in the NASCAR XFINITY Series,” said Daniel Suarez, driver of the No. 19 ARRIS Toyota Camry for Joe Gibbs Racing. “I am lucky to have had the support of NASCAR’s developmental programs along the way – including the NASCAR Mexico Series. I am excited to see that other talented Latin American drivers will continue to have similar opportunities for many years to come.” 

“We remain steadfast in our commitment to develop young talent and engage our passionate fan base in Mexico,” said Lou Garate, Vice President, Partnership Marketing, NASCAR. “PEAK is a world-class brand and its three decades of experience in motorsports will help elevate NASCAR-sanctioned racing in Mexico.”

Old World Industries brands and products have a storied history in motorsports. PEAK held race entitlements in NASCAR – throughout the 1990s and 2000s. In 2016, OWI sponsored Clint Bowyer’s No. 15, including two primary races and a season-long associate sponsorship. PEAK is also the title sponsor of NASCAR’s eSports partner,, which has helped produce current NASCAR Camping World Trucks Series points leader, William Byron.  

“Old World Industries products have been a recognized part of the racing industry for decades, and we’re proud to help bring NASCAR to the passionate fans in Mexico and the U.S. for years to come,” said Bryan Emrich, Chief Marketing Officer at Old World Industries. “Whether in the garage or on the track, we’ll continue to deliver quality products that auto enthusiasts can count on.”  

As an Official NASCAR Partner, race fans will see the NASCAR bar mark on select products including: PEAK Antifreeze & Coolant (Official Antifreeze/Coolant of NASCAR), PEAK Windshield Wipers (Official Wiper Blade of NASCAR), BlueDEF Diesel Exhaust Fluid and Equipment (Official Diesel Exhaust Fluid of NASCAR® and Official Diesel Exhaust Fluid Equipment of NASCAR) and Herculiner Truck & Bed Liners (Official Roll-On and Spray-On Bed Liner of NASCAR). For more information on OWI products and the company’s involvement in motorsports, please visit 


The NASCAR PEAK Mexico Series will kick off with an exhibition race on Dec. 3-4 in Mexico City. OCESA