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Bayer Canada To Sponsor Edmonton Race

Alberta Track To Host LUXXUR 300 presented by Bayer
Track Release
June 6, 2017 - 4:47pm

WETASKIWIN, Alb. -- Edmonton International Raceway extremely pleased to announce that Bayer Canada will be the lead partner and major corporate sponsor of the Pinty's Series feature race on July 29, to be known as the LUXXUR 300 presented by Bayer.

This is the fourth year in a row that EIR has hosted a Canada's national stock car championship, and it is the only NASCAR sanctioned event held in Alberta.

Gary Hartl, Regional Sales Manager for Bayer said, "Bayer is pleased to be a partner with Edmonton International Raceway in Wetaskiwin with the announcement of the LUXXUR 300 NASCAR Race on July 29th, 2017. It's a time of the year when our growers, who we all rely on to put food on the table, can take a step back from the fast pace of growing season to enjoy time with their families & friends."

Bayer looks forward to this world class stock car event & the participation of some of Canada's most elite drivers.

EIR Promoter, Loretta Thiering said: "Working with Bayer brings immediate impact and profile to this event. Their network across Alberta and all of Western Canada is second to none."

Anticipation is building for this year's race, featuring the likes of Daytona 500 driver and two-time series champion D.J. Kennington, the winner of last year's EIR Pinty's Series Alex Tagliani and the NASCAR Pinty's Series 2017 Champion Cayden Lapcevich.

To alleviate the demand for tickets to this traditionally sold out event, Edmonton Int'l Raceway in Wetaskiwin has added another 3000 seats on "turn 4" with an awesome view of the entire oval.

EIR Promoter, Loretta Thiering also announced today that Tickets for EIR May Events (May 20 and May 27) are only $5 with Kids 6 years & Under Free. Other Special Events this Race Season include two Super Late Model 200 Lap Events (June 10 and August 12) and the Canada 150 NASCAR Super Stock Event on July 1.

Tickets are selling fast and are available online at


The NASCAR Pinty's Series stop at Edmonton International Raceway is always a popular attraction for Alberta race fans. Matthew Murnaghan/NASCAR